Utilize the power of competition in your negotiations by presenting quotes from other similar services that offer better pricing or value. It's key to reiterate the benefits of the competing product and ask for the vendor to win your business by matching or improving on that offer.
Negotiate the removal of automatic renewal options, which provides leverage for future negotiations and reduces the risk of unexpected costs. Communicate that your finance team requires all future deals to be negotiated before renewal, particularly for new vendors.
Conduct a quick pricing gut check to ensure the offered pricing aligns with market standards. Use this knowledge to negotiate a discount if the pricing appears inflated. Consider reaching out for insights on similar contracts and pricing from other purchasers.
Address any proposed uplifts in pricing by anchoring your budget requirements at a lower threshold. Rely on your historical expenditure and product expansion to argue that the uplift is not acceptable.
Offer to act as a reference or participate in marketing materials as a 'give' to attain a discount. This tactic can present a win-win situation, showcasing loyalty while securing your desired pricing.
Considerations when buying Tealium
OwnershipTealium is a privately owned company.
Fiscal year endDecember
Best months to buyNovember, December
Payment TermsNet 30, Net 60
Upgrades/downgradesYes, Tealium offers both upgrades and downgrades for its services, making it easy for users to adjust their resources as their needs change.
Redline thresholdRedline threshold estimate is $100k.
What real buyers recommend in the negotiation process
Company with 201-1000 employeesA while ago
Tealium lowered the pricing increase for economies of scale. They did not pushback, just immediately kept pricing flat for line items that had stable usage too.
Additional Info
What is Tealium?
Tealium is a US American company founded in 2008 in San Diego, California that sells enterprise tag management system and marketing software.
Tealium's 6 Product
Tealium Audience Stream
Unify your customer data and power real-time audience engagement with a data-first Customer Data Platform.
Tealium Customer Data Hub
The Tealium Customer Data Hub powers capabilities across the data supply chain
Tealium DataAccess
Tealium is a customer data platform (CDP) that connects your data so you can connect with your customers!
Security and compliance
DPA available
SOC2 attestation
Annual penetration tests
News that may impact Tealium pricing or negotiations