6 Top SimilarWeb Competitors and Alternatives + How They Measure Up

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Discover the top Similarweb alternatives. Explore the best tools for SEO, digital marketing, and competitive analysis to boost your online visibility.

Written by
Vendr Team
Published on
June 10, 2024
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Similarweb, a digital intelligence platform, makes it easy for businesses to gather website insights on things like traffic sources, top keywords, audience profiles, and engagement metrics. 

The platform's competitive analysis features allow businesses to benchmark against rival companies, revealing trends and patterns that can inform strategic adjustments. However, smaller organizations or those with limited GTM resources may find the data overwhelming to navigate and may also encounter cost constraints. 

If you are interested in exploring your options first, there are several worthwhile Similar alternatives that deliver comparable features for different audiences. In this guide, we will cover eight Similarweb competitors that can help improve your marketing and sales results: 

  1. Ahrefs.
  2. Moz.
  3. Semrush.
  4. Crayon.
  5. SpyFu.
  6. Serpstat.


1. Ahrefs 


Ahrefs is a suite of SEO tools that helps businesses improve their online visibility by providing detailed insights into their website performance and competitive landscape. The platform is known for its accuracy, extensive data, and user-friendly interface, making it a powerful tool for SEO and digital marketing professionals across industries. 

Key features

  • Analyze the backlink profile, organic traffic, and keyword rankings of any website. 
  • Conduct in-depth research to surface data on search volume, difficulty, and potential traffic for millions of keywords. 
  • Automatically audit your website to identify technical SEO issues such as broken links and duplicate content, along with actionable recommendations to enhance site health. 

Target audience

Ahrefs is used by businesses of all sizes, from small startups to large enterprises. However, it is most popular among small- to medium-sized businesses (SMBs) and agencies that manage SEO for multiple clients. 

Ahrefs pricing breakdown

Ahrefs offers four core plan options that are based on the company’s credit system:  

  • Lite some text
    • $129/month 
    • 3 total users 
    • 500 credits per user each month
  • Standard some text
    • $249/month 
    • 6 total users 
    • 750 credits per user each month 
  • Advanced some text
    • $449/month 
    • 11 total users 
    • 1,000 credit per user each month 
  • Enterprise some text
    • Starts at $14,990/year 
    • Unlimited users 
    • Customizable amount of credits 

If customers choose to pay annually for Lite, Standard, or Advanced plans, they can get two months free. According to Vendr data, the median ACV for business customers is $3,000. 

Unique selling points

Ahrefs maintains one of the largest backlink databases with advanced filtering options. For this reason, it is preferred by SEO professionals who need to conduct detailed backlink and domain analysis for their strategies.

2. Semrush 


Semrush is a digital marketing platform that helps businesses improve their online visibility through SEO optimization. It includes a comprehensive suite of tools for strategizing and executing organic search, PPC, social media, and content marketing campaigns. 

Key features

  • Identify valuable keywords for SEO campaigns using data on search volume and keyword difficulty. 
  • Conduct in-depth competitor analysis on other companies’ organic and paid search strategies, top pages, backlink profiles, and advertising history. 
  • Track your website's ranking positions for target keywords across different locations and devices 

Target audience 

Semrush is used by a range of businesses, from startups to large enterprises. It is particularly popular among mid-sized companies and marketing agencies. 

Semrush pricing breakdown 

Semrush offers three core plan options: 

  • Pro some text
    • $129.95/month 
    • 5 projects 
    • 500 tracked keywords 
  • Guru some text
    • $249.95/month 
    • 15 projects 
    • 1,500 tracked keywords 
  • Business some text
    • $499.95/month 
    • 40 projects 
    • 5,000 tracked keywords 

Customers can receive a special discount if they choose to pay annually for any of the plans. According to Vendr data, the median ACV is $22,000. 

Unique selling points 

Semrush offers a true all-in-one platform that covers major aspects of digital marketing, such as SEO, PPC, social media, and content marketing. The software is also known for the depth and breadth of data it provides. 

3. Moz 


Moz is a SaaS company that provides a range of marketing planning and analytics tools that help businesses run successful SEO campaigns. Founded in 2004 by marketing guru Rand Fishkin, Moz is one of the most established and respected SEO companies in the software space. 

Key features 

  • Identify high-value keywords for SEO and content marketing strategies using accurate data on search volume, keyword difficulty, and potential traffic. 
  • Manage your local and region-specific search presence by ensuring consistent business listings across various online directories. 
  • Create custom reports that summarize key metrics and insights to communicate SEO performance to business stakeholders. 

Target audience 

While Moz software can benefit companies of any size, most of the company’s customers are SMBs or agencies with less than 50 employees. 

Moz pricing breakdown 

Moz offers four core plan options: 

  • Standard some text
    • $99/month 
    • 3 campaigns 
    • 300 keywords tracked 
  • Medium some text
    • $179/month 
    • 10 campaigns 
    • 1,500 keywords tracked 
  • Large some text
    • $299/month 
    • 25 campaigns 
    • 3,000 keywords tracked 
  • Premium some text
    • $599/month 
    • 50 campaigns 
    • 4,500 keywords tracked 

Customers can receive a discount if they choose to pay annually for any of the plans. Additionally, prospects can take a 30-day free trial of the Standard or Medium plans. 

Unique selling points 

Moz is known for its intuitive and easy-to-use interface, making it accessible to users with different levels of SEO expertise. The company also claims the “largest community of SEOs on the planet” which can provide helpful knowledge and support for marketers across industries. 


4. Crayon


Crayon is an AI-powered intelligence platform that helps businesses track, analyze, and act on market and competitive insights. It offers a suite of tools that collect and organize data from a variety of sources, including competitors' websites, news articles, social media, customer reviews, and more. 

Key features

  • Continuously monitor competitor activities and receive alerts for website updates, product launches, pricing changes, and more. 
  • Automatically filter out data that isn’t relevant to the business so you can focus on the information that matters. 
  • Access tools and templates to create and share battlecards that help your sales team effectively position your offerings against competitors during sales cycles. 

Target audience

The majority of Crayon customers are mid-sized and enterprise businesses. 

Crayon pricing breakdown

While potential customers must contact Crayon for a custom quote Vendr data indicates that the median annual contract value (ACV) is $30,000. 

Unique selling points

Crayon excels at dynamic market tracking, enabling businesses to anticipate market changes and react quickly. The platform is ideal for enterprises that require real-time market and competitive insights to maintain a strategic advantage. 

5. SpyFu 


SpyFu is a competitive intelligence tool specifically designed for business to improve their organic search performance and online visibility. The platform provides comprehensive data and insights into competitors' SEO strategies, covering both organic and paid search campaigns. 

Key features

  • Easily find high-value keywords, related keywords, keyword groups, search volume data, and cost-per-click estimates. 
  • View competitors’ organic and paid search strategies, including data on top keywords, ad history, estimated ad budgets, and backlink profiles. 
  • Audit and monitor your website's SEO performance, including tracking keyword rankings, identifying SEO issues, and analyzing backlinks. 

Target audience

Because the platform is affordably priced and easy to use, the majority of SpyFu users are SMBs and small agencies. 

SpyFu pricing breakdown

SpyFu offers two core pricing plans: 

  • Basic some text
    • $39/month 
    • 10,000 rows of search results  
    • 6 months of historical data 
  • Pro some text
    • $79/month 
    • Unlimited search results 
    • 10+ years of historical data 

Customers can save up to 30% on their subscriptions if they choose to pay annually. 

Unique selling points

SpyFu is known for its accuracy when it comes to competitor search advertising data and spend. 

6. Serpstat 


Serpstat is an all-in-one “growth hacking” platform that offers a comprehensive suite of tools and features for search engine optimization, PPC advertising, and content marketing. It is cheaper than some of the more well-known SEO software on the market, such as Ahrefs and Semrush.  

Key features

  • Identify high-value keywords and topics, including the ability to add keyword clusters to existing website pages to improve rankings. 
  • Conduct in-depth analysis of any domain or webpage with data on visibility metrics, traffic estimates, top keywords, and competitors. 
  • Leverage AI-powered tools that allow you to automatically generate SEO-optimized page titles and descriptions for your website. 

Target audience

While businesses of any size can make use of Serpstat, the majority of their customers are small businesses, agencies, or solo entrepreneurs looking to improve online visibility at a low cost. 

Serpstat pricing breakdown

Serpstat offers three core pricing plans: 

  • Individual some text
    • $59/month 
    • 100 searches per day 
    • 5 tracked projects 
  • Team some text
    • $119/month 
    • 500 searches per day 
    • 25 tracked projects 
  • Agency some text
    • $479/month 
    • 5,000 searches per day 
    • 250 tracked projects 

Customers can save several hundred dollars per year if they choose to pay annually. Additionally, prospects can take a seven-day free trial to experiment with the platform’s features. 

Unique selling points

Serpstat continuously updates its platform with new features and improvements every two weeks to ensure users have access to the latest tools and data in the rapidly evolving field of digital marketing. 

Navigate market intelligence tools with Vendr 

Vendr’s procurement platform has helped companies save an average of 17% on software costs. This is possible thanks to Vendr’s detailed pricing benchmarks and negotiation experts who help procurement teams understand whether they are overpaying their software vendors.

As you evaluate Similarweb alternatives, register for a free-forever Vendr account and access community insights to guide your decision-making. 

Similarweb alternatives FAQs 

What types of businesses can benefit from Similarweb? 

Similarweb can benefit businesses of all sizes and types, including software companies, digital marketing agencies, e-commerce businesses, professional services firms, and market researchers. It's particularly useful for companies looking to enhance their online presence, understand market dynamics, and gain competitive insights.

How do Semrush's analysis capabilities compare to Similarweb?

Both Semrush and Similarweb collect data from a variety of sources to provide market intelligence and website analytics. However, Similarweb seems to have broader coverage in terms of tracking overall website traffic from various channels like PPC, social media, email, and more. Semrush, on the other hand, specializes more in SEO-related data like organic search traffic, keyword rankings, and backlink profiles. 

Why would a business not want to purchase Similarweb? 

Potential reasons why a business would prefer to evaluate competitors over Similarweb include cost, data accuracy concerns, and feature limitations (e.g., inability to see certain detailed data without upgrading to higher pricing tiers).


Vendr Team
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Vendr's team of SaaS and negotiation experts provide their curated insights into the latest trends in software, tool capabilities, and modern procurement strategies.

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