The 2025 SaaS Trends Report:Uncover the top purchases, pricing trends, and AI's impact  
Vendr's purple icon logo
About

Klaviyo

Klaviyo is an email marketing platform. Powered by data, built for ecommerce and web businesses.

|Visit klaviyo.com

How much does Klaviyo cost?

Klaviyo offers a tiered pricing structure that varies based on the number of active profiles and features included. The primary pricing options include: 1) Email only plan starting at $45/month for up to 15,000 emails per month, 2) Email + SMS plan starting at $60/month for 15,000 emails and 1,250 SMS credits, 3) A free plan for businesses with up to 250 active profiles, allowing limited features.For higher volume needs, Klaviyo also provides a Customer Data Platform (CDP) starting at $500/month, which consolidates data management and marketing automation. Additionally, Klaviyo has add-ons for features like product reviews at $25/month for a limited number of orders. Businesses can expect to pay higher as their needs grow, particularly as they surpass the active profiles limit or require more SMS credits.It is also important to note that Klaviyo includes applicable SMS carrier fees in their pricing, which can affect the total cost for businesses heavily relying on SMS marketing.
See detailed pricing for your specific purchase

AI Quote Analysis

Upload your quote to check if you’re getting a fair price, under 2 minutes and completely free.Chart showing an example of a price range
Chart showing an example of a price range
How does Klaviyo price and package their products?
View pricing on Klaviyo's website
Select a product to view Klaviyo pricing
Email + SMS
$60Pricing ModelmonthlyBillingMonthlyTerm LengthMonth-to-monthPopular FeaturesEmail AI, Flows AI, SMS AI

Negotiating with Klaviyo

Negotiation Tips

Removing auto-renewal from your contract is crucial, especially when transitioning to new purchases or changes in your current contract. Highlight this new requirement imposed by your finance team to ensure flexibility for future negotiations and avoid potential price hikes without your consent.
Introducing competition as a tactic can create leverage in your negotiations. Communicate that you are exploring other solutions that offer similar functionalities at a lower price point. This can open the door to potential discounts or value-adds from Klaviyo.
You should aim to negotiate away any proposed uplifts during the renewal process. Highlight your previous contract pricing and emphasize that continued growth in your usage and partnerships should warrant better unit pricing, without any uplift.
Leverage the growth trajectory of your team and emphasize your expanding needs for additional users within the Klaviyo platform. Companies that communicate large growth periods have successfully negotiated lower rates due to economies of scale.
If Klaviyo mandates a feature upgrade for security needs that was not previously included, leverage the budget constraints from your finance team to negotiate against paying extra for these added features.

Considerations when buying Klaviyo

OwnershipKlaviyo is privately owned.
Fiscal year endDecember 31
Best months to buyJanuary, July
Payment TermsMonthly billing, Annual billing with potential discounts
Upgrades/downgradesYes, Klaviyo offers both upgrades and downgrades for its services, making it easy for users to adjust their resources as their needs change.
Redline thresholdRedline threshold estimate is $100k.

Vendr community insights for Klaviyo

What real buyers recommend in the negotiation process

Company with 201-1000 employeesThis year
The Klaviyo rep told us they have more discounting power on their CDP product as it is a newer offering.

Additional Info

What is Klaviyo?

Klaviyo is an email marketing platform. Powered by data, built for ecommerce and web businesses.
Klaviyo's 1 Product
Klaviyo
Klaviyo is an email marketing platform. Powered by data, built for ecommerce and web businesses.

Security and compliance

DPA available
SOC2 attestation
Annual penetration tests

About Vendr

How can Vendr help me?

Vendr guarantees a low cost for software, no sales calls needed.
price tags
Price ChecksWondering if you're getting a fair price? Upload your quote or contract to find out.

Vendr FAQs