Ruth, Vendr's AI negotiation agent, reveals pricing and winning negotiation tactics instantly

Vendr's purple icon logo
Vendr's purple icon logo

VMware

VMware empowers enterprises with virtualization and cloud infrastructure software, unifying compute, storage, networking, and security for hybrid and multi-cloud operations.

|Visit vmware.com

How much does VMware cost?

Median buyer pays
$43,958
per year
Based on data from 44 purchases, with buyers saving 11% on average.
Median: $43,958
$9,672
$427,834
LowHigh
See detailed pricing for your specific purchase

About VMware

VMware Overview

VMware empowers enterprises with virtualization and cloud infrastructure software, unifying compute, storage, networking, and security for hybrid and multi-cloud operations.

VMware's 15 Products

VMWare Horizon: Universal Subscription (Core) logo
VMWare Horizon: Universal Subscription (Core)

Universal Subscription (Core) delivers Horizon Control Plane access, Image Management Service, and $12.50/user/month named-user licensing—perfect for IT administrators.

VMWare Horizon: VMware Workspace ONE Enterprise (Horizon Cloud Apps) logo
VMWare Horizon: VMware Workspace ONE Enterprise (Horizon Cloud Apps)

VMware Workspace ONE Enterprise (Horizon Cloud Apps) delivers $8.00/user/mo UEM + Horizon Cloud Apps, virtual desktops by named/concurrent-user licensing, and policy-based DLP—perfect for IT admins.

VMware Carbon Black Cloud Endpoint logo
VMware Carbon Black Cloud Endpoint

Organizations seeking robust defense against modern cyber threats can utilize this cloud-native solution to prevent, detect, and respond to endpoint attacks without the need for on-premises infrastructure. By consolidating next-generation antivirus (NGAV) and behavioral endpoint detection and response (EDR), it enables security teams to streamline incident investigation, automate threat blocking, and maintain continuous visibility across their device fleet.

VMware Cloud Foundation logo
VMware Cloud Foundation

VMware Cloud Foundation delivers per-core subscription licensing, 1 TiB/core vSAN included, and native Kubernetes (Tanzu) support—perfect for infrastructure and platform teams.

VMware Fusion logo
VMware Fusion

VMware Fusion delivers Windows 11 support (vTPM, Secure Boot), DirectX 11/OpenGL 4.x 3D graphics, and local VM snapshots—perfect for Mac developers.

VMware HCI Software logo
VMware HCI Software

VMware HCI Software delivers 0.25 TiB per CPU core included, vSphere/vSAN integration, and vLCM lifecycle management—perfect for IT infrastructure teams.

VMware Workspace ONE UEM: Desktop Essentials logo
VMware Workspace ONE UEM: Desktop Essentials

Desktop Essentials delivers policy-driven management for Windows, macOS, and Chrome OS desktops, conditional access and SSO, and reporting and automation—perfect for IT administrators.

VMware Workspace ONE UEM: Enterprise logo
VMware Workspace ONE UEM: Enterprise

Enterprise delivers multi-OS support (Windows, macOS, Android, iOS, ChromeOS, Linux), Omnissa Intelligence analytics, and Horizon virtual app delivery—perfect for IT admins.

VMware Workspace ONE UEM: Essentials logo
VMware Workspace ONE UEM: Essentials

VMware Workspace ONE UEM: Essentials delivers per-user licensing, per-device licensing, and a cloud-hosted UEM console—perfect for IT administrators.

VMware Workspace ONE UEM: Mobile Essentials logo
VMware Workspace ONE UEM: Mobile Essentials

Mobile Essentials delivers $3.00/user/month pricing, mobile device management, and app distribution—perfect for IT administrators.

VMware Workstation Pro logo
VMware Workstation Pro

VMware Workstation Pro delivers VMs up to 32 CPUs, 128GB RAM, and DirectX 11/OpenGL 3D graphics—perfect for developers and IT pros.

VMware vSphere: vSphere 8 logo
VMware vSphere: vSphere 8

8 delivers vMotion live migration, High Availability (HA), and Integrated Kubernetes Runtime—perfect for datacenter and cloud ops teams.

VMware vSphere: vSphere Foundation logo
VMware vSphere: vSphere Foundation

Foundation delivers vSAN 0.25 TiB/core storage, per-core licensing (min 16 cores/CPU), and vCenter multi-cluster management—perfect for infrastructure teams.

vCenter Server logo
vCenter Server

vCenter Server delivers centralized management for 1,000+ VMs, automated lifecycle management, and RBAC with SSO—perfect for IT administrators.

vCloud Suite logo
vCloud Suite

vCloud Suite delivers centralized cloud management, policy-based automation, and cost and usage analytics—perfect for IT operations teams.

Compare prices for similar companies

Supplier
VMware
AWS
Median Contract Value$43,958$2,000,000
Avg Savings10.89%9.84%

Negotiation insights

Discount levers
Success potential
What you can give to move the needle on pricing
RenewalsNew purchases

Multi-Year
green circle with white arrow pointing upgreen circle with white arrow pointing up
Case Study / Reference
red circle with arrow pointing downred circle with arrow pointing down
Expected Growth / Economies of Scale
green circle with white arrow pointing upgreen circle with white arrow pointing up
End of Quarter Signature
green circle with white arrow pointing upgreen circle with white arrow pointing up
Quick Sales Process / Signature
red circle with arrow pointing downred circle with arrow pointing down

red circle with arrow pointing downLow chances of success
yellow circle with white dashMedium chances of success
green circle with white arrow pointing upHigh chances of success

Vendr community insights for VMware

Company with 201-1000 employeesThis year
"VMWare attempted to 6x our costs at renewal. While we have been with them for years, it was decided to explore other options in order to reduce our costs."
Company with 201-1000 employeesThis year
"We are working with VMware now and have been alerted there is a termination clause that we could leverage to get better pricing for a 3 year and terminate if needed. "
Company with 201-1000 employeesA while ago
"Moving things to Broadcom after the acquisition was not smooth. Some things did not move over correctly and took multiple engagements with support to fix. The new UI is also not great. We are considering a move to Oracle or Microsoft instead."
Company with 201-1000 employeesA while ago
"Dell was a partner with VMWare but due to the recent acquisition they are not able to sell VMWare currently."
Company with 201-1000 employeesA while ago
"Due to the acquisition by Broadcom the cost for VMWare increased significantly with no change to actual service. We decided it was more beneficial to move to Proxmox rather than accept the new costs of service."
Company with 201-1000 employeesA while ago
"We were able to stay on the legacy pricing model in return for a 3 year term"
Company with 201-1000 employeesA while ago
"These were the competitors we explored in light of the Broadcom acquisition: Hyper-V: Often cited as a viable alternative, especially for environments heavily invested in Windows Server VMs. Licensing can be more affordable if you already have Data Center Edition licenses Proxmox: This open-source solution is praised for its ease of use and similarity to vCenter but may lack some enterprise features CloudStack: Offers robust support and scalability, making it a good option for large enterprises "
Company with 201-1000 employeesA while ago
"We've been told 15% is the max discount for VMWare on AWS for 5 clusters. "
Company with 201-1000 employeesA while ago
"VMware was purchased by Broadcom and we had the hardest time getting a hold of who we needed to finalize a quote. Start early! We had a 7% uplift added to our renewal but we decided not to fight it. We heard of other renewals being double so we decided to sign as is. "
Company with 201-1000 employeesA while ago
"We were able to move from Workspace One to a lower SKU called Frontline @orker that was $15,000 cheaper that still filled all of the same requirements. "
Company with 201-1000 employeesA while ago
"We decided to process this contract through a reseller, CDW, and was able to obtain a 14% discount on our descoped renewal, by committing to a 3 year deal. "
Company with 201-1000 employeesA while ago
"We are on VMWare Workspace ONE "Standard Edition" and paying around $100K per year. After several rounds of pushback, VMWare let us know there is a downgrade option called Mobile Essentials that would be around $20K cheaper. They said this was introduced around a year ago and a lot of companies are not aware of it as it offers more targeted functionality. "
Company with 201-1000 employeesA while ago
"Pushed back on the original quote by citing budget constraints to get pricing under 200k for the annual renewal"
Company with 201-1000 employeesA while ago
"We were able to push back on pricing by leveraging an early signature and multi-year to get pricing down by 5k/year"
Company with 201-1000 employeesA while ago
"We were able to push back on pricing by leveraging an early signature and multi-year to get pricing down by 5k/year"
Think we got something wrong? Let’s make it right — contact us at support@vendr.com
Meet Ruth, Vendr's AI negotiation agentRuth
Ruth, trained by Vendr's negotiation experts, provides:
  • Comprehensive software pricing benchmarks across dozens of spend categories
  • Step-by-step negotiation insights and guidance
Chat with Ruth for free

Other companies you might be interested in