8 ZoomInfo Alternatives & Competitors in 2024

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Looking for a worthwhile ZoomInfo alternative for your business? Here are some of the most valuable solutions to consider.

Written by
Vendr Team
Published on
April 25, 2024
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ZoomInfo is a leading business intelligence solution with an array of tools spanning sales, marketing, and operations teams.

Sales teams across industries leverage ZoomInfo to boost their productivity — from finding high-quality contact information to closing more deals with the help of buyer intent data.

As a market leader, ZoomInfo has numerous competitors. In this guide, we will break down eight companies like ZoomInfo to help you make a more informed decision.

To help you better understand the top Zoominfo competitors and alternatives, this guide will cover key features and pricing breakdowns for: 

1. 6sense

Source

6sense is an Account-Based Marketing (ABM) platform that uses AI to gather and analyze anonymous buying signals. These signals, such as online research, help sales and marketing understand the size of their potential customer base.

Key features

  • Build multichannel ad campaigns that reach the right buyers with less spend. 
  • Search an extensive database using purchase intent signals. 
  • Understand the role each decision-maker plays in their company’s buying committee. 

Who is it for?

6sense is a solution for B2B marketing and sales teams at midsized to large enterprises, especially those that prioritize high-tech, data-driven methodology.

6sense pricing breakdown

A free account is available for those looking for access to B2B profiles, emails, and phone numbers. Although 6sense doesn’t publicly disclose its pricing, Vendr data shows a median annual contract value (ACV) of $97,000.

Unique selling points & considerations

6sense’s use of AI allows sales and marketing teams to direct their efforts to the right buyers and channels. This decreases opportunity costs by up to 40% and can double deal sizes.

Implementing 6sense usually takes less than three months. Most customers see a return on their investment six months into using the platform. Similar to ZoomInfo, 6Sense is a Vendr Verified supplier, which means they lead with great pricing and customers who use them are highly satisfied. 

2. Apollo

Source

Apollo is a sales platform for prospecting, engaging buyers, and managing deals. The platform also includes analytics to improve sales team performance.

Key features

  • Access a B2B database with over 275 million prospects and behavioral, demographic, and firmographic data.
  • Engage prospects with AI-powered sequences that include emails, phone calls, and LinkedIn outreach.
  • Use AI to analyze sales calls, extract common trends, and easily find key information.

Who is it for?

Apollo primarily serves B2B sales teams at midsized to large enterprises and is popular in professional services sectors such as consulting, finance, legal, and marketing.

Apollo pricing breakdown

A free trial is available for those who want to try out Apollo’s features before buying. Paid annual plans start at $49 per user per month and go up to $119. For businesses, Vendor data indicates a median ACV of $17,000. 

Unique selling points & considerations

The platform uses lead scoring for easier prioritization. In addition, users can design their own AI scoring model to get better results.

3. LeadIQ

Source

LeadIQ is a B2B prospecting platform. With LeadIQ, salespeople find contact data, determine the best time for outreach, and compose messages.

Key features

  • Install the Chrome extension to capture prospect information from LinkedIn Sales Navigator.
  • Integrate the platform with Salesforce, Hubspot, Gmail, Gong, Salesloft, and Outreach.
  • Get alerted to sales triggers such as prospects changing employers or company news.

Who is it for?

LeadIQ is popular among small to midsized Businesses (SMBs) and midsized enterprises with smaller sales teams and more straightforward sales processes. 

LeadIQ pricing breakdown

A free plan is available for those who want a small amount of lead emails and phone numbers each month. Paid annual plans range from $39 to $79 per user per month. Enterprise customers can get a custom quote. According to Vendr data, business customers have a median ACV of $34,000.

Unique selling points & considerations

LeadIQ refreshes and enriches Salesforce data sets, giving sales teams access to more accurate data. It includes LinkedIn URLs, business email domains, and job titles.

4. Cognism

Source

Cognism is a sales intelligence platform. It allows companies to build sales prospecting lists and clean and enrich their CRMs with quality data.

Key features

  • Access prospect data from all over the world, including APAC and EMEA.
  • Use the Cognism Chrome Extension to capture data from company websites, LinkedIn, Hubspot, Outreach, and Salesforce.
  • Leverage intent data from Bombora to target ready-to-buy accounts. 

Who is it for?

Cognism’s platform serves sales, marketing, and other go-to-market (GTM) teams at midsized and enterprise companies with sophisticated sales and marketing operations.

Cognism pricing breakdown

Cognism pricing is not public. 

Unique selling points & considerations

Cognism verifies mobile phone numbers, improving data accuracy and allowing sales teams to connect with more prospects. 

Some user reviews suggest pricing could be more affordable for smaller companies.

5. Lusha

Source 

Lusha is a sales intelligence platform. Organizations use it to find prospects, access intent data, and engage contacts.

Key features

  • Adjust sequences to the prospect’s time zone to engage them at the right time.
  • Start prospecting right away thanks to a simple platform requiring little training.
  • Integrate with Salesforce, Hubspot, Outreach, Microsoft Dynamics, and other CRM platforms.

Who is it for?

Lusha serves sales, marketing, RevOps, and recruiting teams at SMBs and growth-stage startups.  

Lusha pricing breakdown

A free plan is available for those who want a small amount of lead emails and phone numbers each month. Paid annual plans start at $36 up to $59 per user per month. Vendr data indicates a median ACV of $15,000 for business contracts.

Unique selling points & considerations

Lusha runs data through a seven-step verification system to increase the platform’s accuracy rate. However, some reviewers point to its lack of search filters as an area for improvement.

6. LeadFuze

Source 

LeadFuze is an easy-to-use lead generation tool

Key features

  • Run highly targeted searches to find new prospects.
  • Use the “Ignore List” to avoid current customers, contacts, and competitors.
  • Reach more contacts with double email verification.

Who is it for?

LeadFuze is designed for sales and marketing teams at SMBs and midsized enterprises that rely on outbound strategies. 

LeadFuze pricing breakdown

Plans range from $147 to $397 per month. Custom plans are also available. 

Unique selling points & considerations

LeadFuze’s AI assistant (Fuzebot) automatically adds new prospects to a contact list. The platform also has CRM integrations.

According to some users, the list size is too limited.

7. Hunter

Source

Hunter is an email outreach platform. It offers a B2B contact database with an email finder and verifier, as well as a tool for generating cold email campaigns.

Key features

  • Use intent data to filter prospects and identify ready-to-buy accounts.
  • Install the Google Sheets add-on to verify emails in your spreadsheets.
  • Connect Hunter to your CRM, web browser, email service provider, and a variety of other apps.

Who is it for?

Hunter is designed for sales, marketing, and recruiting teams at SMBs and startups that rely on cold outreach and other outbound strategies. 

Hunter pricing breakdown

A free plan is available for those who want to experiment with email searches and verifications. Annual paid plans range from $34 to $349 per month. 

Unique selling points & considerations

Hunter allows users to save their search criteria for their ideal customer and continuously access a list of relevant prospects. A potential downside to consider is a reported lack of company data outside of the US.

8. Clearbit

Source 

Clearbit is a ZoomInfo competitor providing B2B sales intelligence. The company offers a data enrichment tool with over 100 data points, including revenue, tech stack, and employee count.

Key features

  • Access global B2B data in any language.
  • Install a piece of JavaScript code to your website to uncover companies visiting your domain.
  • Keep your lists up-to-date with real-time refreshing.

Who is it for?

Clearbit is built for B2B sales and marketing teams at midsized to large enterprises with sophisticated sales, marketing, and customer success operations. 

Clearbit pricing breakdown

Clearbit pricing plans are not public. According to Vendr data, the median ACV for businesses is $36,000.

Unique selling points & considerations

Clearbit can handle large contact databases. However, some reviews report that recent user interface changes have made using the platform more challenging.

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Get started with a free Vendr account to discover community insights and discount levers to help you secure a better deal. Or dive into our buyer guides covering over 250 software tools. 

ZoomInfo Alternatives FAQs

Here are some of the most common questions that arise from those comparing ZoomInfo alternatives. 

What kind of tool is ZoomInfo?

ZoomInfo is a business intelligence tool. The company’s GTM platform supports small businesses and enterprises alike with solutions for sales, marketing, recruiting, and operations. 

Which companies offer similar services for B2B lead generation?

A few of the top software solutions for B2B lead generation are Apollo, Seamless.AI, Lead411, Rocketreach, UpLead, and SalesIntel. 

When should I use Lusha instead of ZoomInfo?

User reviews suggest Lusha is slightly easier to use and set up compared to ZoomInfo. However, some users found ZoomInfo had a more extensive contact database in North America. Since both platforms offer a free trial, it’s best to test drive each and gauge how they support your business needs.

Vendr Team
Vendr's team of SaaS and negotiation experts provide their curated insights into the latest trends in software, tool capabilities, and modern procurement strategies.

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