AppsFlyer

Vendr's intelligence shows AppsFlyer typically increases renewal pricing by 5-15% annually, but companies with strong negotiation strategies maintain flat or reduced pricing. The key is leveraging competitive alternatives and demonstrating platform stickiness through integration depth.

According to Vendr's pricing intelligence, AppsFlyer Growth costs approximately $3,500 annually for 50,000 conversions, while Enterprise starts at $3,000 for 100,000 conversions—making Enterprise actually more cost-effective per conversion at scale. The key difference isn't just volume pricing: Enterprise offers critical add-ons like ROI360 Advanced analytics, Creative Premium (supporting up to 60M conversions), and dedicated Customer Success support.

AppsFlyer's pricing scales linearly at approximately $0.03 per conversion on Enterprise plans, but overage charges can be significantly higher. Vendr data shows that companies often underestimate their conversion growth, leading to mid-contract pricing surprises when they exceed their committed volumes.

Vendr's data shows significant pricing advantages for 24-month AppsFlyer contracts versus annual agreements. At enterprise volumes (1M+ conversions), 24-month deals unlock 15-27% discounts that aren't available on annual contracts. However, the discount curve flattens beyond 24 months, making longer commitments less advantageous.

Vendr's pricing analysis shows AppsFlyer's volume discounts kick in meaningfully at 1M+ annual conversions, where companies achieve 6-27% discounts on 24-month contracts. At 1M conversions, list price is $60,000 annually, but negotiated prices range from $43,860 (27% discount) to $56,520 (6% discount) depending on contract terms and negotiation approach.

Vendr's data reveals that AppsFlyer's premium add-ons follow a bundling strategy where individual add-ons can cost significantly more than when purchased together. For example, adding Creative Premium to a 100,000 conversion Enterprise plan costs around $600 annually, but combining it with ROI360 Advanced and Customer Success maintains the same $600 total—essentially making the additional add-ons free.