Carta

Vendr's data shows that Carta Build customers moving from 1-year to 3-year terms achieve 8-15% additional discounts beyond standard volume pricing. For example, 200 security holders on Build costs $16,000 annually on a 1-year term, but a 3-year commitment brings this down to $13,600-14,400 annually—saving $4,800-7,200 over the contract period.

This is where many companies get burned. Carta's pricing scales linearly with security holders, so a company growing from 100 to 500 holders sees their annual cost jump from $8,000 to $40,000+ on Build, or $22,400 to $112,000 on Scale. Vendr's data shows that 60% of high-growth companies exceed their initial projections by 25-40%.

Beyond the base platform fees, Vendr's data reveals several hidden costs that can increase your total Carta investment by 30-50%. Professional services for complex cap table migrations average $15,000-25,000, 409A valuations cost $3,000-8,000 quarterly, and premium support adds $5,000-12,000 annually depending on your plan level.

According to Vendr's pricing data, Carta Build for 50 security holders costs $4,000 annually, but adding Equity Advisory for 25 employees increases your total to $6,345—a 59% jump for what's essentially employee education. Our data shows that 80% of companies pay full price for the base Build plan, but successful negotiators achieve 16-27% discounts on bundled configurations.

Carta Scale pricing follows a tiered structure where 500 security holders costs $112,000 annually at list price—that's $224 per security holder. However, Vendr's discount analysis shows that 95% of Scale customers achieve meaningful savings, with top negotiators securing 31-40% discounts, bringing costs down to $67,200-77,280 annually.

Carta Total Compensation costs $25,000 annually for 200 employees ($125 per employee), jumping to $62,500 for 500 employees. While this seems expensive, Vendr's analysis shows it's actually competitive when you factor in the integrated equity component—standalone compensation tools like Radford or PayScale charge $15,000-20,000 annually without equity integration.