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Cognism Pricing

Cognism, a renowned B2B marketing and sales acceleration tool, offers several tier-based pricing options. For organizations with headcounts between 200 to 1000 and above, the contract range typically falls between $15,100 to $103,000 per year. The price range within the Platinum Tier ranges from a lower limit of $1,500 to an upper limit of $10,000. In contrast, the Diamond Tier, which includes additional features like verified phone numbers and intent data, sees a pricing range from $2,550 to $25,000.

Cognism users have successfully obtained substantial discounts by employing various strategies. For example, holding firm on budget during renewals can yield a discount of up to 15%. Leverage towards EOQ and competition with other providers such as ZoomInfo can result in discounts of up to 29%. Additionally, there have been cases where the platform fee was completely waived when purchasing multiple Diamond edition users on a new purchase. However, it should be noted that these discounts may vary depending on several factors, including the organization's specific contract and negotiation strategies.

Cognism Negotiation Insights

When it comes to negotiating with Cognism, one effective discount lever you can pull is the end-of-quarter (EOQ) incentive. Organizations have leveraged EOQ and the competition with ZoomInfo to get up to a 29% discount on their contracts.

One commercial item to be mindful of is the auto-renew stipulations embedded in their contract structures. This insight could help ensure your organization is not caught off guard with unexpected renewals.

To get access to all the available negotiation insights for Cognism, including discount levers, commercial items, renewal expectations, SKU considerations, and competitor insights, sign up for a free forever Vendr account. Unlock the power to navigate your SaaS contracts with confidence.

Community Insights for Cognism

Here are some recent insights shared by our community on procuring Cognism:

  1. "Push for discounts of ~40% on new purchases." - Community Insight was posted recently.
  2. "Leveraged hard budget and previous relationship to secure 20% off proposed pricing, several months free for onboarding and doubled Enrich credits at no additional cost." - Community Insight was posted recently.

Learn more about how to navigate the negotiation process and secure the best deals by signing up for a free forever Vendr account. With your free account, you'll gain additional insights such as the estimated time to implement Cognism, what to expect for your renewal, and other discount levers that can be implemented if you're stuck during the negotiation process. Currently, there are several community insights available for Cognism that could guide you in making an informed decision.

Cognism Competitors


Clearbit offers a suite of SaaS products for businesses, helping them identify and connect with their customers. Comparable to Cognism, Clearbit is a comprehensive tool for sales and marketing teams.

Check out our guide on Clearbit pricing for more info.


LEDIQ is another competitor in the B2B data sphere. Similar to Cognism, it enables sales teams to build prospect lists with complete contact data.

Check out our guide on LeadIQ pricing for more info.


Lusha provides B2B contact and company information for sales teams to easily source leads. Comparable to Cognism, Lusha highlights its accurate and up-to-date data.

Check out our guide on Lusha pricing for more info.


UpLead is a competitor offering a B2B database for sales, marketing, recruiting, and other organizational needs. Like Cognism, it leans on its data accuracy and ease of use.


ZoomInfo is one of the major players in the B2B data and lead generation space. Offering similar features to Cognism, ZoomInfo is recognized for its comprehensive data and advanced filtering capabilities.

Check out our guide on ZoomInfo pricing for more info.

Cognism Overview

Cognism is an innovative B2B marketing and sales acceleration solution providing GDPR compliant lead prospecting and data enrichment. With its sophisticated tools Cognism Enhance and Cognism Prospector, marketers and sales teams can leverage robust capabilities for refreshing business data and prospecting sales targets. Cognism is designed to suit businesses of varying sizes, with an emphasis on companies with an average customer size of 700. Acknowledged as a leader in the B2B Sales Prospecting category, this solution boasts a client retention rate of 67.86%, reflecting its effectiveness and customer satisfaction.

Compliance and Security

Security is central to Cognism's service offering. It holds stringent compliance measures with GDPR, SOC2, and ISO27001, ensuring your business data is protected and handled in accordance with established international standards. Its adherence to PII signifies its commitment to securing Personally Identifiable Information, a key parameter in today’s data-sensitive business landscape.

Facilitating secure access, Cognism features Multi-Factor Authentication (MFA) and Single Sign-On (SSO) capabilities. This elevated security framework ensures only authorized personnel can access the system, establishing a secure workspace devoid of potential leaks. It is also compliant with DPA regulations, ensuring data protection principles are at the forefront of its operations. With Cognism, compliance and security form the backbone of a productive sales and marketing acceleration experience.

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Cognism by the numbers

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Cognism pricing: frequently asked questions

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