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Contentful Pricing

Contentful provides a range of pricing options based on the number of users. For a headcount of 200, the pricing ranges from $21,400 to $40,300 annually. For larger organizations with a headcount of 1000, the pricing varies from $37,000 to $60,200 per year. For organizations with over 1001 users, the pricing ranges from $41,900 to $92,400 annually.

In addition, Contentful offers several tiers such as the Basic tier for $300 per month and the Professional tier with prices ranging from $6,898 to $24,000 per year. There is also a free tier available for users who want to try the platform. Please note that final prices may be subject to negotiation and terms of contract.

Contentful Negotiation Insights

Through the Vendr platform, you can gain robust insights for your Contentful negotiations. These insights are designed to equip you with the necessary leverage and strategic tactics to secure optimal contract terms with Contentful. Here is a brief overview of the exclusive negotiation insights available on Vendr:

Discount Levers

  • Volume Discount: If you're planning to scale your usage or have large user base, consider leveraging the volume discounts that Contentful often offers. These discounts are typically proportionate to the user base size or the length of the contract.

Commercial Items

  • Data Storage Costs: Data storage costs can be a significant part of your Contentful contract. It's recommended to thoroughly evaluate your data needs, and accordingly negotiate this cost, which could substantially impact your overall contract total.

To unlock the entire list of negotiation insights for Contentful, including insights into pricing, contracts, competitors, and supplier strategy, sign up for a free forever Vendr account. Join Vendr today and gain access to comprehensive negotiation insight database for Contentful and many more B2B technology vendors.

Community Insights for Contentful

Gathering insights from our community can be incredibly valuable when considering a SaaS product like Contentful. Here's what some of our users have shared:

  1. "Contentful updated its pricing structure, leading to an increase in our costs. Our existing plan didn't align with the new structure without adding extra features we didn't need. The new prices for the premium plan were also not clear. At first, Contentful was only willing to provide a discount exceeding their initial offer if we committed to a 2-year term. It took multiple negotiation rounds to secure a discount of about 5%. In the end, we managed to get the same discount for a 12-month renewal if we agreed to sign our renewal in the month before our renewal date. We weren't able to get signatures by this deadline and Contentful revoked the 12 month discount offer." - Community Insight was posted recently.
  2. "Supplier will discount the platform fee a few percentage points for a new purchase. Don't be surprised if the initial quote already comes in heavily discounted, this one initially was already discounted upwards of 30%." - Community Insight was posted 2 months ago.

If you're looking for more insights like these, we encourage you to sign up for a free forever Vendr account. By joining, you'll unlock a wealth of knowledge, including the estimated implementation time for Contentful, what to expect for your renewal, and other discount levers that can be implemented if you're stuck during the negotiation process. Currently, there are numerous community insights available for Contentful, and with a free account, you can access them all.

Contentful Competitors


Contentstack is a headless CMS pioneering the future of digital content management. It allows businesses to deliver rich, complex content across multiple channels from a single repository to engage customers in a personalized way. Contentstack's features include real-time collaboration, in-app support, rich text editor, content modelling, and more.


Sanity is a platform used to build structured content. With Sanity, businesses can manage their text, images, and other media with APIs. Users can also tune the editing interface to their team’s needs. Its features include real-time collaboration, content versioning, and customizable content studios, among others.


Strapi is an open-source headless CMS that developers love thanks to its flexibility and security features. Strapi allows for easy RESTful or GraphQL deployment and includes features like customizable APIs, media library, role-based access control, and plugin system.

Contentful Overview

Contentful, an API-first CMS, focuses on bringing simplicity to website and app development by effectively managing structured content. Positioned under the Dev Ops category, it specializes in Web Content Management and caters to a wide array of customers, typically with an average size of 1600 members. Contentful offers diverse contract ranges tailored to accommodate the size and needs of varying organizations.

Compliance and Security

As a trusted solution, Contentful has taken significant strides in meeting necessary compliance benchmarks and security standards. It is fully compliant with crucial regulations including GDPR and DPA, prioritizing user data protection and privacy. Moreover, Contentful also recognizes the importance of secure access, offering capabilities such as Single Sign-On (SSO) and Multi-factor Authentication (MFA), further assuring security for its users. Additionally, it has achieved SOC2 compliance and ISO 27001 certification, demonstrating a strong commitment to securing user data and maintaining high standards in information security management systems. With this formidable suite of compliance and security features, Contentful positions itself as a reliable choice in the realm of web content management tools.

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Contentful by the numbers

Negotiations handled:
Unique purchasers:
Average contract value:
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Meet some of our expert negotiators

Alli Cheaney
Alli Cheaney
Principal SaaS Consultant
We work for you
Our customers love our support, with a satisfaction score of 4.8 out of 5
Trey Swaim
Trey Swaim
Principal SaaS Consultant
Domain expertise
Our team has handled over 40,000 negotiations across thousands of suppliers
Bree Simmons-Yager
Bree Simmons-Yager
Principal SaaS Consultant
Visibility at every step
From initial consult to final closing, expect end-to-end transparency and support