Contentful
$23,893–$126,809per year
Fast, fair, easy pricing. No sales call required.
Contentful
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How much does Contentful cost?
Median buyer pays
$51,408
Based on data from 124 purchases, with buyers saving 11% on average.per year
Median: $51,408
$23,893$126,809
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About Contentful
Contentful Overview
Contentful is an efficient tool for creating and managing your content online, either alone or in team.
Contentful's 4 Products
Ideal for learning and exploring the platform. Offers core content management features, developer tools, and a structured editorial experience.
Suited for smaller teams managing a single project. Adds more collaboration tools like scheduled publishing, comments, and task management on top of the Free plan.
Designed for enterprises building scalable digital experiences. Includes advanced security, governance, unlimited usage, and 24/7 support, plus full integration with AI and personalization tools.
Built for enterprises needing maximum scalability, advanced customization, and tailored professional services. Ideal for complex environments with high demands on security, uptime, and flexibility.
Compare prices for similar companies
| Supplier | Contentful | Contentstack |
|---|---|---|
| Median Contract Value | $51,408 | $32,800 |
| Avg Savings | 11.41% | 17.96% |
Negotiation insights
Discount levers
Success potential
What you can give to move the needle on pricing
RenewalsNew purchases
Low chances of successMedium chances of successHigh chances of successVendr community insights for Contentful
Company with 201-1000 employeesThis year
"Upon our renewal, we were making no changes to our services, yet our discount was being removed. Due to the short timeframe we had, we were able to reinstate this at 20% (previously 25%) by signing end of year. "Company with 201-1000 employeesThis year
"Contentful proposed a 12% increase in pricing for a flat renewal. We were able to take advantage of an early renewal to decrease the uplift to 6%."Company with 201-1000 employeesThis year
"Contentful introduced new price structure for renewal, was able to leverage previous pricing and lack of account support from last 12 montha. Escalated up to leadership and was able to add renewal increase cap with total contract discounted 40% off list price for a 12 month term. "Company with 201-1000 employeesThis year
"TCV over $40,000 should have a success manager assigned to account vs. general support "Company with 201-1000 employeesThis year
"Negotiated renewal uplift from down to 4%"Company with 201-1000 employeesThis year
"worked on renewing the a 36 month agreement. Supplier introduced a price increase as the scope was to remain the same. Was able to leverage marketing/ logo use for a flat rate renewal and totaled over $11,000 in savings"Company with 201-1000 employeesA while ago
"Upon renewal, we looked to consolidate our spaces which led to us purchasing larger spaces that were more cost-effective. This allowed us to renew at the same total contract value we had previously."Company with 201-1000 employeesA while ago
"We were able to get a 24% discount on our medium space and premium platform by citing budget restrictions"Company with 201-1000 employeesA while ago
"Contentful would not approve flat costs to renew 1 year contract after pushing back several times. Able to negotiate down to a minimum 4.5% increase. Contentful is more willing to negotiate renewal increase for a 24 month term commitment."Company with 201-1000 employeesA while ago
"Contentful agreed to 5% price lock language."Company with 201-1000 employeesA while ago
"Contentful updated its pricing structure, leading to an increase in our costs. Our existing plan didn't align with the new structure without adding extra features we didn't need. The new prices for the premium plan were also not clear. At first, Contentful was only willing to provide a discount exceeding their initial offer if we committed to a 2-year term. It took multiple negotiation rounds to secure a discount of about 5%. In the end, we managed to get the same discount for a 12-month renewal if we agreed to sign our renewal in the month before our renewal date. We weren't able to get signatures by this deadline and Contentful revoked the 12 month discount offer. "Company with 201-1000 employeesA while ago
"Supplier will discount the platform fee a few percentage points for a new purchase. Don't be surprised if the initial quote already comes in heavily discounted, this one initially was already discounted upwards of 30%. "Company with 201-1000 employeesA while ago
"Free and Basic plans are only able to be paid monthly and have no ability to annualize. "Company with 201-1000 employeesA while ago
"Until an organization hits the usage limits on the "free" or "basic" plans, it is wise to stay on either as long as possible, as moving to a "premium" custom contract will result in a large cost increase. "Company with 201-1000 employeesA while ago
"Supplier proposes a 6% uplift on renewal, but will decrease this down to 2% in return for a 2 year agreement. "Company with 1-200 employeesA while ago
"It's worth keeping on top of inactive users as we saved ~$10k just from overages by doing this."Company with 1-200 employeesA while ago
"They advised that since yearly increases are very common in this space, a long term contract is the best way to maintain the same pricing next year; we saw very modest discounts (2%) for signing a 2 year contract with them."Company with more than 1000 employeesA while ago
"Agreeing to sign by end of quarter and being willing to do a case study for them, we were able to shift our discounts from 18% to 30%."Company with 1-200 employeesA while ago
"Timeline is a huge lever for us - we got roughly a third off the proposed pricing by signing by the end of the month."Company with 1-200 employeesA while ago
"We credit focusing on budget constraints and closing ahead of the end of the quarterto get a 51% discount."Company with more than 1000 employeesA while ago
"They wouldn't allow a renewal uplift cap in our contract, and said they could only offer price protection through multi-year contracts."About Vendr
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