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Frontify Pricing

Frontify operates on a pricing model based on user headcount and offers three different pricing tiers accessible for both mobile and desktop platforms. Notably, Frontify's market positioning is leaning on the low end with an estimated average savings of 3% for its customers. Furthermore, the average customer size is approximately 500 users, pushing the product more towards mid-market businesses rather than startups or large enterprises.

Pricing details are on a tiered structure, designed to suit varying business sizes and operational demands. For a more comprehensive understanding of how Frontify's pricing fits with your company's structure, it's advisable to consult directly through Vendr Verified. It's also noteworthy to mention that other competitors in the marketing spectrum such as Netlify, Uberflip, and also follow a similar pricing structure based on headcount.

Frontify Negotiation Insights

When negotiating your Frontify contracts, it's crucial to know the key discount levers and commercial items you can leverage. Inside the Vendr platform, our experts have meticulously curated actionable insights as follows:

Discount Lever

An effective discount lever for Frontify is the "Commitment term." Typically, extending your commitment period can unlock considerable discounts from the list pricing. Remember to carefully consider the downturn clauses for future flexibility.

Commercial Item

Frontify, like many SaaS providers, charges additional fees for data storage beyond a specific limit. Thus, diving into your data usage patterns can lead to cost-saving insights. Often, these costs can be negotiated at the time of contract renewal or during the initial sales process.

Remember that these insights are just the tip of the iceberg. Vendr's comprehensive database offers more than 20 negotiation insights specifically for Frontify.

To leverage these in your next contract negotiation and unlock full access to our wealth of knowledge, sign up for a free forever Vendr account.

Community Insights for Frontify

Here are some recent insights shared by our savvy SaaS community members:

  1. "We received a 32% discount for this new purchase through mentioning other proposals." - Community Insight was posted recently.
  2. "We were able to achieve 54% savings by negotiating a step down plan, allowing us to keep their current plan and slowly downsize throughout the contract - this contract structure is not typically offered by Frontify. We also were able to negotiate that should we choose to remain at the current threshold at the end of the first 3 months, we have the option to renegotiate the contract and / user rates at that time." - Community Insight was posted 5 months ago.

Learn more about how our community leverages competitive proposals and strategic contract structuring to secure significant savings with Frontify.

Also, you can gain additional insights such as the estimated time to implement Frontify, what to expect for your renewal, and other discount levers that can be implemented if you're stuck during the negotiation process by signing up for a free forever Vendr account. There are currently 2 community insights available for Frontify, and by joining, you'll unlock a treasure trove of knowledge and strategies from our extensive catalog.

Frontify Competitors


Qualtrics is a robust solution offering both survey software and Experience Management (XM) platform. It provides a wide array of features including customer, employee, product, and brand experience management. It is a popular choice among businesses that need a comprehensive tool for collecting and analyzing data for market research.

Check out our guide on Qualtrics pricing for more info.


SocialLadder specializes in influencer marketing and experience management. It enables companies to create and manage brand ambassador programs, with a focus on tracking and maximizing referral efforts. While not a direct alternative to Frontify, it does offer unique features that may be a draw for businesses focused on social reach.

Sunrise Identity

Sunrise Identity provides branded merchandise, promotional products, and event solutions. While it isn't as feature-rich as Frontify in terms of brand asset management or web-to-publish functionalities, it offers different capabilities in areas such as promotional merchandise that may appeal to certain businesses.

Frontify Overview

Frontify is a cloud-based brand management software that incorporates robust collaboration tools for a myriad of tasks, from design feedback and prototyping to ensuring consistency in brand communications. It has a low estimated market share and is typically utilized by companies with an average size of roughly 500 employees. Although it's primarily classified under marketing, it caters to a variety of industries and business needs. Frontify is mainly recognized for its ease of use, allowing companies to centralize brand management in one accessible platform.

Moreover, Frontify supports various brand assets, making it easier for teams to collaborate and produce high-quality and consistent brand materials. This includes but is not limited to digital assets, style guides, design systems, and brand portals. Furthermore, their platform promotes efficient workflow and clear communication, reducing the margin of error in branding execution.

Compliance and Security

Frontify upholds a high-security standard, adhering to many internationally-recognized security protocols to protect your valuable brand assets. Regarding data protection, Frontify is fully compliant with the General Data Protection Regulation (GDPR), safeguarding personal data of EU citizens.

Alongside, Frontify also maintains SOC2 compliance, a certification that attests to their optimal organizational policies and procedures in relation to security, availability, processing integrity, confidentiality, and privacy.

Frontify supports Single Sign-On (SSO) and Multi-Factor Authentication (MFA), offering its users an extra layer of protection against unauthorized access. Through SSO, users can log in with a single ID and password to gain access to a suite of applications, while MFA ensures that only verified users can access the account, even if the password is compromised.

As part of its commitment to data safety, Frontify is also committed to ensuring adherence to Personal Identifiable Information (PII) and Data Protection Act (DPA) regulations, providing its users peace of mind that their data is responsibly and securely managed.

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Typical Frontify savings
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Frontify by the numbers

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Frontify pricing: frequently asked questions

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Alli Cheaney
Alli Cheaney
Principal SaaS Consultant
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Trey Swaim
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Bree Simmons-Yager
Principal SaaS Consultant
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