ZoomInfo
|Visit zoominfo.com
How much does ZoomInfo cost?
Median buyer pays
$30,000
Based on data from 1,224 purchases, with buyers saving 22% on average.per year
Median: $30,000
$6,264$146,238
LowHigh
See detailed pricing for your specific purchase
About ZoomInfo
ZoomInfo Overview
ZoomInfo delivers the most accurate B2B contact data and B2B contact lists to fuel your business initiatives. Backed by a comprehensive B2B database, ZoomInfo is the top B2B data provider for your sales and marketing needs.
ZoomInfo's 10 Products
AI-driven sales tool combining B2B intelligence and live buyer intent to pinpoint high-value accounts, time outreach precisely, and fast-track deal progression through data insights.
AI-driven sales tool combining B2B intelligence and live buyer intent to pinpoint high-value accounts, time outreach precisely, and fast-track deal progression through data insights.
An AI-powered demand-side marketing platform that uses ZoomInfo’s B2B contact and intent data to orchestrate hyper-targeted campaigns across digital channels, enrich forms, and optimize conversion rates.
An AI-powered demand-side marketing platform that uses ZoomInfo’s B2B contact and intent data to orchestrate hyper-targeted campaigns across digital channels, enrich forms, and optimize conversion rates.
An AI-powered demand-side marketing platform that uses ZoomInfo’s B2B contact and intent data to orchestrate hyper-targeted campaigns across digital channels, enrich forms, and optimize conversion rates.
Empowers go-to-market teams with a rich B2B contact and company database, AI-driven intent signals, advanced filters, CRM integrations, and real‑time insights for targeted prospecting and data cleanliness.
Empowers go-to-market teams with a rich B2B contact and company database, AI-driven intent signals, advanced filters, CRM integrations, and real‑time insights for targeted prospecting and data cleanliness.
Empowers go-to-market teams with a rich B2B contact and company database, AI-driven intent signals, advanced filters, CRM integrations, and real‑time insights for targeted prospecting and data cleanliness.
Empowers go-to-market teams with a rich B2B contact and company database, AI-driven intent signals, advanced filters, CRM integrations, and real‑time insights for targeted prospecting and data cleanliness.
A conversation intelligence system that records & transcribes meetings, surfaces talk patterns, sentiment, deal signals, coaching insights, and performance analytics.
Compare prices for similar companies
| Supplier | ZoomInfo | 6sense |
|---|---|---|
| Median Contract Value | $30,000 | $57,500 |
| Avg Savings | 21.87% | 16.77% |
Negotiation insights
Discount levers
Success potential
What you can give to move the needle on pricing
RenewalsNew purchases
Low chances of successMedium chances of successHigh chances of successVendr community insights for ZoomInfo
Company with 201-1000 employeesThis year
"ZoomInfo will provide semi-annual payment option"Company with 201-1000 employeesThis year
"ZoomInfo was able to give us a flat 12 month renewal and helped exchange out products that we purchased and did not use for new functionality that better aligns with our future needs."Company with 201-1000 employeesThis year
"ZoomInfo was able to roll over our unused credits upon renewal."Company with 201-1000 employeesThis year
"ZoomInfo was able to offer an additional discount in exchange for a 24 month commitment."Company with 201-1000 employeesThis year
"ZoomInfo was able to offer us a 3 month renewal extension to allow our other teams to pilot other products to see if we want to add them on."Company with 201-1000 employeesThis year
"ZoomInfo was able to provide a flat renewal on a 12 month contract as long as a signature was given 45 days prior to renewal."Company with 201-1000 employeesThis year
"ZoomInfo was able to match budget constraints and give an additional discount on the proposed renewal contract. This was contingent on signing a month early."Company with 201-1000 employeesThis year
"ZoomInfo was able to keep flat rate for a 3 year commitment. This includes an upgrade to the Copilot feature in comparison to the previous contract."Company with 201-1000 employeesThis year
"ZoomInfo was able to offer a discount upon renewal due to tight budget constraints. We had to re-evaluate our entire tech stack and compare some additional tools that we already use as well which helped get us this price. "Company with 201-1000 employeesA while ago
"ZoomInfo was able to honor a flat per user rate to add on additional users throughout the term."Company with 201-1000 employeesA while ago
"ZoomInfo was able to honor our previous overall price and in turn essentially giving us 3 licenses for free in exchange for an end of August signature."Company with 201-1000 employeesA while ago
"We waited until the week before our renewal to validate pricing so we didn't have time to negotiate. We kept the contract as is and got auto-renewal removed for next year. "Company with 201-1000 employeesA while ago
"ZoomInfo was able to offer us a flat renewal in exchange for a 24 month contract."Company with 201-1000 employeesA while ago
"The ZoomInfo team worked diligently to help make sure that we are set up for the future upon renewal as we needed to rescope the entire contract. We agreed to a 36 month contract and were able to get additional functionality while staying within our aggressive budgetary goals."Company with 201-1000 employeesA while ago
"ZoomInfo was able to provide free implementation to add-on RingLead to the existing subscription. They were also able to meet a request for Net60, Quarterly payment terms."Company with 201-1000 employeesA while ago
"ZoomInfo was able to easily offer us a flat renewal for 12 months. We were really happy with this as we've heard that they've been charging aggreesive uplifts upon renewal for others."Company with 201-1000 employeesA while ago
"Upon renewal, we made the decision to add on additional licenses. Because we were able to sign the renewal 30 days early and commit to a multi-year deal, we were able to get the additional licenses at a significantly high discount and then get an additional discount on the overall renewal. The ZoomInfo team was very accommodating to our asks due to budget constraints and internal purchasing requirements."Company with 201-1000 employeesA while ago
"We added on additional licenses during the term and were able to get our original discount matched for the additional licenses. The rep made this very easy for us and we were able to get it turned around very quickly because of that!"Company with 201-1000 employeesA while ago
"Upon renewal, our experience with ZoomInfo was amazing. They were able to add in one additional user for free in order to not delay the procurement process further and get a signature by EOM. This was a huge help as we just added a new user who needs access to ZoomInfo in order to achieve the goals associated with their job."Company with 201-1000 employeesA while ago
"In exchange for signing two months early upon renewal, we were able to get an additional discount."Company with 201-1000 employeesA while ago
"We were able to get an additional 4% discount upon renewal for a 24 month contract."Company with 201-1000 employeesA while ago
"In exchange for an early signature, ZoomInfo was able to meet our budgetary needs for a 12 month agreement as opposed to the initially offered 24 months."Company with 201-1000 employeesA while ago
"We were able to secure a flat renewal by committing to a 24 month contract."Company with 201-1000 employeesA while ago
"We were able to work with ZoomInfo to get a reduced scope contract upon renewal to match the budget that we had allotted. This new budget was about 50% of what we had previously been paying to ZoomInfo and in exchange for a 24 month commitment, they were able to give us 2 years for the price of 1."Company with 201-1000 employeesA while ago
"ZoomInfo was able to match annual budget target in exchange for a 24 month contract."Company with 201-1000 employeesA while ago
"We were able to get an extra discount by committing to a quick turnaround for signature."Company with 201-1000 employeesA while ago
"The team was able to secure an additional 10% discount by committing to a 24 month contract."Company with 201-1000 employeesA while ago
"The team was able to get an additional discount in exchange for signing a renewal one month early."Company with 201-1000 employeesA while ago
"We were able to get our original B1G1 promotion pricing agreed to for adding on additional licenses in the middle of our contract."Company with 201-1000 employeesA while ago
"ZoomInfo was able to offer a flat renewal price as there was no change in scope for a 12 month renewal."Company with 201-1000 employeesA while ago
"ZoomInfo was able to build in growth tiers for a 12 month contract given uncertainty of growth"Company with 201-1000 employeesA while ago
"ZoomInfo was able to waive the renewal increase for a flat renewal contract because of internal conversations regarding a potential downsize"Company with 201-1000 employeesA while ago
"ZoomInfo was able to match our previous legacy user pricing of B1G1 by agreeing to signing by EOY"Company with 201-1000 employeesA while ago
"We were able to get 2 million credits rolled over from last year's contract due to being oversold previously"Company with 201-1000 employeesA while ago
"We were able to achieve an additional discount upon renewal to help get the annual value closer to budget constraints."Company with 201-1000 employeesA while ago
"We were able to get the annual uplift removed by committing to an early renewal (signed 45 days in advance)."Company with 201-1000 employeesA while ago
"By committing to a 36 month contract, the team was able to get the uplift removed and lower per year price."Company with 201-1000 employeesA while ago
"We were able to rescope this renewal contract to save 23% in comparison to last year's contract."Company with 201-1000 employeesA while ago
"ZoomInfo initially added an uplift on a flat scope renewal but in return for a quick signature, the team was able to get that removed plus an additional 10k in credits for the next term."Company with 201-1000 employeesA while ago
"By gathering further insights into our usage reports, we were able to descope our contract and save significantly on our ZoomInfo contract. ZoomInfo is able to generate reports that can show you the active users as well as how you're using credits to help have visibility into what's needed for renewal."Company with 201-1000 employeesA while ago
"By committing to a 24 month contract and a strict budget talk track, the team was able to achieve extra discounts."Company with 201-1000 employeesA while ago
"By utilizing a strict budget available and a quick turnaround for signature, the team was able to achieve $5,900 in Savings on a 6 month upgrade to add on RingLead to an existing contract."Company with 201-1000 employeesA while ago
"In exchange for a multi-year contract and quick turnaround, we got the uplift removed as well as an additional annual discount."Company with 201-1000 employeesA while ago
"By finding ways to maximize our ZoomInfo contract, we were able to cut our annual cost by over 30%. "Company with 201-1000 employeesA while ago
"We were able to use a multi-year commitment (24 months) to bring the renewal contract down in price."Company with 201-1000 employeesA while ago
"We were able to secure a $20k discount for locking in a 24 month contract and by downgrading license type from Elite to Advanced to more align with the needs of our business. We did need to push to get this outcome a bit but ZoomInfo was able to adhere to the strict budget we had available to get this completed two weeks before our renewal date."Company with 201-1000 employeesA while ago
"ZoomInfo's EOQs are September, December, March and June and they will discount heavily to get contracts signed before the next quarter begins. However, note that they will push extremely hard & often to be able to hit these deadlines but will often hold prices after the given expiration date."Company with 201-1000 employeesA while ago
"ZoomInfo is willing to work with budget constraints you may have. They've been pushing hard on enforcing a 10% uplift upon renewal for descoping contracts but are willing to waive that in exchange for a multi-year contract. ZoomInfo is actively working to understand where there are gaps to be able to improve their relationships. Using this messaging to obtain a discount typically comes best from a C-Suite exec who can speak to any issues directly impacting revenue stream for the company."Company with 201-1000 employeesA while ago
"We were able to keep a flat renewal with Ringlead, even while getting rid of all of our other ZoomInfo services. "Company with 201-1000 employeesA while ago
"We were able to get ZoomInfo to waive a contractual 10% increase in pricing by leveraging the macroeconomic climate and an early signature (1 week early)."Company with 201-1000 employeesA while ago
"We were able to secure an additional ~$13k discount on a new purchase by utilizing a quick turnaround and specific budget constraints. ZoomInfo gave a large discount out the gate trying to win the business by end of quarter (May) but they extended the discount and then some by committing to a turnaround date."Company with 201-1000 employeesA while ago
"10% renewal uplift was waived and a new 3% price lock language was approved for future contracts"Company with 201-1000 employeesA while ago
"Was able to secure 25,000 additional bulk credits with an end-of-month signature. "Company with 201-1000 employeesA while ago
"We were able to get a 3% price cap lock as well as auto-renew removed and Net30 payment terms with little pushback. The initial ask was ab aggressive $10k discount even though they were significantly cutting users by almost half but then we were able to "meet in the middle" for a $5k discount in turn for a quick signature."Company with 201-1000 employeesA while ago
"We were able to secure an additional 25K Bulk Credits at no cost for Enrich by committing to a specific signature date. We were also able to apply Vendr+ Benefits to get within required budget for the new purchase. "About Vendr
How can Vendr help me?
Vendr guarantees a low cost for software, no sales calls needed.
Meet Ruth, Vendr's AI negotiation agent
Ruth, trained by Vendr's negotiation experts, provides:
Chat with Ruth for free- Comprehensive software pricing benchmarks across dozens of spend categories
- Step-by-step negotiation insights and guidance