Top HubSpot Alternatives & Competitors to Consider in 2025
Looking for the best CRM solution for your company? Discover HubSpot alternatives with feature and pricing comparison to make an informed decision.
HubSpot is one of the leading CRM solutions, recognized for its comprehensive tools that streamline work for marketing, sales, and customer service teams. It's user-friendly and quite robust, and that’s why it’s a go-to choice for businesses of all sizes.
On the other hand, HubSpot users have frequently raised concerns about high costs on software review websites (see our HubSpot pricing insights) as well as feature gaps. Additionally, HubSpot is less flexible than other solutions and sometimes shows issues with data management and integrations.
There are a lot of HubSpot alternatives that might better fit your needs. In this guide, we will help you find the best CRM solution for your company by looking at the key features, pricing, and value for money.
Salesforce
Salesforce is a cloud-based CRM platform that integrates seamlessly with various apps. Whether you’re working in sales, customer support, or a marketing team, you can easily access all the data you need in one place.
As a HubSpot alternative, Salesforce offers advanced analytics, great customization, and marketing automation for businesses of all sizes.
Key features & benefits
- Great CRM features (effortless contact management, customer relationship management, and overall pipeline management)
- Highly customizable CRM, scalable to fit various business needs
- Strong community and support network
- Advanced AI and analytics capabilities (e.g., you can use generative AI to create personalized messages and reach prospects at the right time)
- Easy-to-use dashboards, powered by AI and Tableau
Target audience
Salesforce might be the best Hubspot alternative for medium to large enterprises that need a highly customizable CRM.
Salesforce pricing breakdown
Prices for Salesforce's core CRM solutions begin at $25 per user/month for their starter plan (Essential package), designed for small businesses. The pricing scales up to $150 per user/month for their Premium package. This high-tier plan works well for large organizations that require extensive functionalities.
If you’re considering Salesforce as your CRM tool, you can skip the price negotiations and save thousands with Vendr.
💡Pro tip
Salesforce has data storage limitations, which is something to consider as you negotiate the contract price. Learn more in our Salesforce Buyer Guide.
H2 Zoho CRM
Zoho CRM provides a comprehensive suite of features, including sales automation, lead management, and analytics. There are plenty of great functionalities (especially for email marketing), but the user interface can be overwhelming at first.
Zoho CRM also has some gaps in the integration ecosystem. However, the pricing is fairly low compared to other HubSpot alternatives, so you get good value for money.
Key features & benefits
- Zoho CRM is cost-effective and scalable (great for growing businesses)
- Integrates well with other Zoho applications
- Get real-time notifications when customers interact with your business
- Customize your workflows (e.g., for inbound marketing initiatives), fields, and modules
- Centralize all your customer data in one place, use filters, and lead scoring
Target audience
Zoho CRM is the best Hubspot alternative for small to medium businesses looking for an affordable CRM platform that supports their growth.
Zoho CRM pricing breakdown
Zoho offers a fully-featured free plan for small businesses. Their lowest-paid plan is priced at $20 per user/month. The pricing scales up to $65 per user/month for their Ultimate plan which also includes BI capabilities. Their Enterprise plan is the most popular ($50 a month), offering deep AI and customization functionality.
If you’re considering Zoho CRM as your customer relationship management tool, it’s good to know you can leverage different discount levers with Vendr.
💡Pro tip
Zoho CRM is one product within Zoho’s suite of tools. This means you can negotiate great bundle offers at discounted prices. Learn more in our Zoho CRM Buyer Guide.
ActiveCampaign
ActiveCampaign is another HubSpot alternative. This CRM platform integrates email marketing, marketing automation, and small business CRM. It helps you save time and grow by automating sales processes. With email, SMS, and cross-channel tools, you can improve customer engagement and close more deals.
Key features & benefits
- Great automation features, especially for email and SMS
- CRM software geared toward marketing teams
- Great choice of email templates (250+ ready-to-use designs) and landing pages
- Advanced sales automation with personalization, segmentation, and lead scoring
- Effectively follow up with your leads and maintain a healthy pipeline
Target audience
ActiveCampaign is the best Hubspot alternative for solopreneurs, small businesses, and medium-sized businesses looking for a marketing hub enriched with CRM tools.
ActiveCampaign pricing breakdown
ActiveCampaign has four different pricing plans and a free 14-day trial available. The lowest plan starts at $15 per user/month while the highest, Enterprise plan starts at $145 per user/month.
ActiveCampaign could be a good choice as a combination of CRM and marketing automation software. Based on our experience, it’s possible to negotiate ~11% savings in pricing.
💡Pro tip
As a Department Head, you certainly don’t want to waste time on endless sale demos. Decrease time-to-value and skip to the good part with Vendr. Read more in our Active Campaign Buyer Guide.
Freshworks CRM
Freshworks CRM unifies customer service, IT, and CRM software into a single platform. Recently, they added generative AI that lets you install intelligent chatbots, automate repetitive tasks, and access AI-powered analytics.
Key features & benefits
- Automate tasks and workflows with a simple drag-and-drop (Freshdesk)
- Leverage Freshmarketer as your marketing automation platform and build contextualized, personalized customer experiences
- Use a unified inbox and deliver self-service through chatbots, automated SMS, WhatsApp, and more
- Great helpdesk and marketing features
- Easy and secure management of customer data
Target audience
Freshworks CRM is the best Hubspot alternative for small to mid-sized businesses that want to bring sales, marketing, and customer service together.
Freshworks CRM pricing breakdown
Freshworks CRM has a three-tier pricing structure depending on the features you need. The lowest plan starts at $11 per user/month while the highest, Enterprise plan starts at $71 per user/month.
Based on our internal data, the average price for Freshworks software is about $81,500 annually, but we’d encourage you to explore what’s the best deal you can get.
💡Pro tip
Vendr customers typically achieve an average savings of around 15%, which translates to about $3,200 off the list price for Freshworks software. Learn more in our Freshworks Buyer Guide.
Monday.com
Monday.com is primarily a project management tool. However, because of the tool's flexibility and rich features, it made it to the list of the top HubSpot alternatives. For instance, it lets you create tailored workflows and easily track project progress and status for an improved user experience.
Key features & benefits
- Automated task generation (e.g., assign leads to reps, set reminders for upcoming activities)
- Easy content management in a highly flexible environment
- AI-powered formula builder for easily generating custom reports
- Centralize all customer communications
- Simple full-cycle customer management
Target audience
Monday.com is the best Hubspot alternative for businesses that value flexibility in their CRM tools and appreciate easy-to-understand visual reports.
Monday.com pricing breakdown
Monday.com offers a free plan. Their Basic plan is priced at €12 per seat/month while their highest tier costs €28 per seat/month (includes email marketing tools, sales analytics, custom dashboards, and more). They also have an Enterprise plan with custom pricing.
The average savings for customers who bought Monday through Vendr is 19%, so why would you pay more?
💡Pro tip
Volume discounting and tiered pricing are part of Monday.com's strategy to accommodate different business needs, which is good to know before starting negotiations. Learn more in our Monday.com Buyer Guide.
How Vendr negotiates growth-centered CRM contracts
At Vendr, our mission is to transform the way companies buy SaaS products. Our experts have negotiated over 40,000 deals across 5,000 suppliers. Here’s how it works.
You share your goals with our experts, and we streamline negotiations at no cost to you. It’s completely risk-free as you’re never bound to any pricing negotiated by Vendr. You can change your mind at any time.
