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Marketo Pricing

Marketo offers several tiered pricing packages to suit a range of business requirements. The Ultimate Tier comes at a price of $133,056, while the prices for other tiers such as Growth, Prime, and Select largely vary, depending upon specific user needs and demands. Pricing for the Growth Tier requires direct contact with Marketo for a more tailored quote. The Prime Tier ranges from approximately $108,823 to $149,509, and the Select Tier ranges from approximately $59,379 to $110,016.

The pricing model for Marketo is mainly based on database size and growth. They provide flexible payment terms and negotiable renewal uplifts, typically between 3-6%. But it is essential to note that their order forms can be challenging to comprehend. It might be possible to secure free credits or months with Marketo through a long-term agreement or significant growth.

Marketo Negotiation Insights

When negotiating your Marketo contract, focusing on certain discount levers and commercial items can help reach a mutually satisfying agreement.

Key Discount Lever

One of the primary factors which could heavily influence discount possibilities is the duration of your subscription contract. Generally, a longer contract term potentially opens up opportunities for more substantial discounts.

Crucial Commercial Item

It's always worth emphasizing the competitive marketplace of Marketing Automation platforms during negotiations. With viable competitors like ActiveCampaign, HubSpot, Iterable, Salesforce, and Zendesk, it's important to leverage this competitive landscape to your advantage.

To explore more negotiation insights, discount levers, and commercial items for Marketo, sign up for a free forever Vendr account. Expand your negotiation tactics with access to an extensive library of insights to optimize your Marketo contracts.

Community Insights for Marketo

Gathering insights from our community can be incredibly valuable when considering Marketo for your marketing automation needs. Here are the two most recent insights shared by our users:

  1. "We were able to get a ~6k discount by pushing back and referencing budget restrictions. This was also achieved with an early signature and leveraging the supplier's fiscal year end." - Community Insight was posted recently.
  2. "We were able to reduce our contractual 8% uplift to 4% by signing a 2-year agreement." - Community Insight was posted recently.

These insights highlight the importance of negotiation and timing when securing the best possible terms for your Marketo subscription.

For more detailed insights, including estimated implementation times, renewal expectations, and discount levers, consider signing up for a free forever Vendr account. With a free account, you'll gain access to a wealth of community insights (currently 16 for Marketo), as well as additional resources to help you navigate the negotiation process, such as what to expect for your renewal and other discount strategies that can be implemented if you're stuck during negotiations.

Marketo Competitors


ActiveCampaign is a popular player in the marketing automation space, providing email marketing, marketing automation and CRM functionalities. Known for its ease of use and excellent customer support, ActiveCampaign caters to diverse business needs and sizes. Comprehensive training resources and a robust API for integrations also make it a sound choice for many businesses.


HubSpot is well-regarded for its all-in-one approach to marketing, sales, and service software. It provides tools for email marketing, social media marketing, content management, and analytics, coupled with CRM capabilities. It's intuitive interface and robust analytics make it a strong competitor. HubSpot also offers an extensive selection of integrations, further enhancing its functionality.

Check out our guide on HubSpot pricing for more info.


Iterable stands out with its ability to handle large volumes of data, providing businesses with a scalable marketing solution. It offers advanced tools for segmentation and personalization, along with 24/7 support and a user-friendly interface. Iterable also supports multi-channel marketing activities, spanning from email to push notifications.


Salesforce sets the bar high with its expansive suite of business tools, including Marketing Cloud for marketing automation. With Salesforce, businesses can leverage a unified platform for customer relationship management, sales, and marketing. Known for its powerful features and scalability, Salesforce caters to a variety of business types and sizes.

Check out our guide on Salesforce pricing for more info.


Zendesk offers a range of software solutions for customer support, including marketing capabilities. Its tools for customer engagement, support, sales, and customer data create a strong, integrated customer experience. With ease of use and an approachable learning curve, Zendesk appeals to businesses looking for a straightforward, yet effective set of marketing tools.

Interested in learning more? See our guide on Zendesk pricing and plans.

Marketo Overview

Marketo, by Marketo Inc., stands as a market leader in the realm of marketing automation software. It is tailored to assist marketers in engaging with customers effectively and efficiently. High retention rates among users solidify Marketo's position as a robust solution for marketing teams looking to drive demand and growth.

One prominent feature of Marketo is its complexity, reflecting its expansive set of capabilities. Ensuring you harness its full potential may require a consultation with a Vendr SaaS Consultant or diving deep into their extensive resources. Implementation time is typically spanned across 3-6 months, and offboarding can extend to 6-9 months, demonstrating the depth and comprehensiveness of the system.

Compliance and Security

Marketo exhibits a robust compliance profile. It is fully compliant with General Data Protection Regulation (GDPR), providing assurance for businesses operating in or dealing with the European Union. The product adheres to the Service Organization Control 2 (SOC2) — a rigorous standard for managing customer data based on five "trust service principles" — security, availability, processing integrity, confidentiality, and privacy.

Marketo also supports Multi-Factor Authentication (MFA), an additional layer of security that confirms users’ identities by requiring multiple credentials during the login process. Besides, Single Sign-On (SSO) capabilities are incorporated within the system, granting users seamless access while maintaining tight security controls.

In terms of personal data handling, Marketo complies with Personally Identifiable Information (PII) and Data Protection Act (DPA) regulations, further cementing its comprehensive commitment to secure data handling and user privacy.

Vendr users typically save $9700 when purchasing Marketo
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Marketo by the numbers

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Marketo pricing: frequently asked questions

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Alli Cheaney
Alli Cheaney
Principal SaaS Consultant
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Trey Swaim
Trey Swaim
Principal SaaS Consultant
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Bree Simmons-Yager
Principal SaaS Consultant
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