Marketo

http://www.marketo.com

Marketo (Adobe) helps marketing teams be the drivers of demand and growth in their companies by delivering exceptional experiences in concert with sales at every stage of the customer journey. Most customers commit to an annual agreement with pricing largely based on the plan type and number of contacts. Overages incurred each month are typically billed at premium pricing. As the market leader with sticky products considered to be critical infrastructure, Marketo (Adobe) has very high retention.

Marketo Pricing Summary

$9500

Median Marketo savings for VIP users

SKU Insights

Discount Levers

Primary Competitors

Community Insights

Marketo SKU Insights

Leverage real Marketo transaction data to determine the price you should pay and make informed purchase and renewal decisions.

EXAMPLE DATA ONLY

SKU Insights

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Understand Marketo's pricing tiers and product SKUs

See what your peers are paying for Marketo and get a target price range based on your company sizes

Identify the best times to buy Marketo so you get the best deal

Negotiation Insights

Know which negotiation tactics deliver the best outcomes for renewals and new purchases.

EXAMPLE DATA ONLY

7 Negotiation Insights

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See every supplier’s negotiation lever scores for new purchases and renewals

Make informed business decisions on what to give to get your preferred pricing or commercial terms

Be well prepared to go into sales negotiations with tips for what commercial strings to pull and what to ignore

Community Insights

Access a live feed of buying advice directly from our community customers and negotiation experts.

EXAMPLE DATA ONLY

23 Community Insights

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Access insider intel on successful - and unsuccessful - negotiation strategies relevant to your upcoming renewals or new purchases

Search for specific insights by product or company

React to those most helpful to surface them for others

Supplier Profiles

Avoid time-consuming research and access supplier details with the latest security information, legal terms, and competitive research and intel.

EXAMPLE DATA ONLY

5 Competitors

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Avoid time-consuming research and access supplier details with the latest security information, legal terms, and competitive research and intel.

Uncover contract information like standard MSAs and red-line thresholds

View Marketo competitors and pricing comparisons

Marketo

Marketo SKU Insights

Negotiation Insights

Community Insights

Supplier Profiles

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